A-Level 1.3.4 Web Tech – Page Rank

PageRank is an algorithm for ranking web pages in order of their importance. It was co-invented by Larry Page and Sergey Brin while they were researchers at Stanford University. Explain how the PageRank algorithm works out how important a web page is.

Explain the concept of search-engine indexing.

A website owner notices that their site doesn’t come up high in the results from a search engine that uses the PageRank algorithm. State what would affect their site’s ranking.